Host Elizabeth Rowe interviews marketing expert Amy Beckstead about the importance of focusing on your strengths as a real estate agent and hiring professionals to handle areas you aren't as skilled in, like marketing. Amy emphasizes that agents are their own brand and should identify their unique interests and connections to authentically differentiate themselves. She suggests joining related Facebook groups, like those for local moms, to naturally build trust with potential clients. Outsourcing non-core tasks maximizes agents' time for their clients and playing to their strengths. Elizabeth agrees pros surround themselves with other pros who can provide specialized expertise. They establish clear expectations and metrics for success when partnering. Consistency also matters in maintaining your brand over the long term. The key is developing an actionable marketing plan that aligns with your identity and passion. Amy believes having a pro like her on your team helps agents professionalize their brand and business.

Watch on YouTube: https://youtu.be/C161eJl5WFQ