Jeanne Bliss gives real instances of businesses that run into org alignment as a gap. She talks through a framework to address it, how to approach it and why if your org is not ready, then it's not ready. She finishes by telling us experience with Virgin Hotels and her amazing experience with them

Where do people start?
How do you keep the project alive and engaging?
What are some gaps people should avoid?
How do people on the frontlines feel empowered to drive top-down alignment?