In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to build a B2B marketing function that influences the whole buyer journey.

Join us to learn and discuss:

- 5 step process we use to align marketing & sales with the buying process of our target accounts
⁠- How to recreate the buyer journey - the must have input
- How to define channels and programs to influence the buyer journey

We also covered questions from our community, e.g.:

- What is one thing that the market/ clients think they are doing right but in fact they are getting it wrong, and what should they be doing differently?
- Top tips for achieving alignment with sales if it is vast and global.
- If you were to start a full funnel marketing org from scratch, what would be the first hire?
- Are there any tools or apps that can help identifying the buyer journey?


RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://trenches.community/

Ucoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/