Will Nitze has a growing suite of unique consumer products and is building an impressive food & beverage business. Starting with the IQBar, a food bar for your brain and your body, the company has expanded into hydration packets and coffee mixes. His focus on mental clarity and fuel for the brain has made IQBar a standout and rapidly growing hit among the many bar + beverage mix options on the market. Will is a talented, methodical, and persistent founder who often shares his learnings and strategies on social media. Keep your eye on this brand!

www.iqbar.com

This episode was sponsored by Awsm (www.awsm.com) - a platform that makes it easy for consumer brands to reward and motivate their customers with equity ownership. Customers with ownership buy more product, stay loyal longer, are and are more likely to refer their friends. Awsm is Ownership, and ownership is Awsm!

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