Host Rich DiPaolo interviews David Goodman, CEO and president of Edenark Group. Goodman discusses greenwashing and its negative effects in the carwashing industry. He shares his background in sustainability, explains what greenwashing is, and discusses its prevalence and risks. He emphasizes the growing importance of genuine sustainability to consumers, even when balanced against convenience and price. The conversation also explores how carwashes can achieve sustainability certifications and the best ways to market these credentials responsibly. Goodman concludes by highlighting the detrimental impacts of greenwashing and the significant benefits of authentic sustainable practices.