Cynthia Soltero joined Amie Sheridan on Episode 28 to share her story and her expertise as the Director of Partnerships and Acquisitions for One Team Partners – a joint venture between the NFL Players Association and MLB Players Association that represents the collective licensing rights for over 10,000 athletes in an effort to maximize the value of their name, image and likeness.

Cynthia is a truly incredible human who has bravely achieved some amazing firsts – the first in her family to graduate college, the first to get a masters degree, one of the first Latina women to hold an executive leadership position in the sports and entertainment industry… her courage and determination are inspiring, to say the least.

In this episode, Cynthia and Amie get into the parallels that exist between HER personal journey and the journey of many of the athletes she represents – like how the journey to elite status, whether in sports or in business – can be a lonely one.... how to present yourself authentically to attract the right opportunities... how she managed to navigate the structural obstacles that could have very well kept her out of the executive suite... and what women and people of color can do to move past their fears with grace and embrace the uncertainty of the journey.

This podcast is produced and distributed by WINS, a PR agency exclusively serving women in sports, entertainment, and media. To learn more about WINS, visit https://www.wins.media.