Whenever I speak to business groups on the subject of entrepreneurship, I stress the importance on making a social impact, far beyond the goal of selling products or services. I believe every company should be greater than the sum of its parts.

My guest today started a business with the sole goal of creating a social impact. Genevieve Piturro is an author, speaker, and the founder of the nonprofit organization Pajama Program. 

She spent two decades as a television marketing executive in New York City before a pivotal moment in 2001 led her to establish Pajama Program. While volunteering at a shelter, a child's question about pajamas inspired her to start delivering pajamas and books to children in need. Her programs delivered 350,000 sets of new pajamas and storybooks, 22,500 families learned to foster healthy sleep routines through Sweet Dreamzzz for Early Childhood Programming, and 15,491elementary students learned the importance of bedtime at Storytime Plus, and all of this was just in 2024! Cumulatively, Pajama Program has delivered over 7 million pajamas and books to children in the United States.

Piturro's journey from corporate life to nonprofit work is detailed in her book, "Purpose, Passion, and Pajamas," published in August 2020. 

She is also a sought-after speaker, sharing insights on purpose-driven leadership and the importance of human connection. Her story has been featured on platforms such as Oprah, TODAY, and CNN, and today, she's my guest on The Reluctant Entrepreneur Podcast.

Pajama Program's Website:
https://pajamaprogram.org

Genevieve Piturro's Website:
https://www.genevievepiturro.com

Genevieve Piturro's Books:
Purpose, Passion, and Pajamas
https://www.amazon.com/Purpose-Passion-Pajamas-Transform-Connection/dp/1632992906/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1596023848&sr=8-1

Purpose, Passion, and Moxie
https://www.amazon.com/dp/B0CHL7H1RX/ref=sr_1_1?crid=3GZCD9AR3H090&keywords=purpose+passion+and+moxie&qid=1694454935&sprefix=purpose+passion+and+mox,aps,212&sr=8-1