Get comfortable with the uncomfortable. We hear this all the time… as humans, as founders, as parents, as women and as minority leaders in business. But what does that actually mean… and how can a woman in leadership who is, perhaps, tasked with scaling a startup in a highly competitive market, really live with a steady stream of discomfort and thrive in it?

In this episode, Ruchi Desai, CEO and Co-Founder of EIGHT Beer, joins Amie to talk about her mindset and approach to scaling businesses. They discuss how her innate curiosity and active lifestyle – she is a competitive triathlete – has positioned her to show up consistently as her best self as she endeavors to grow a company to scale alongside former NFL star, Troy Aikman.

Ruchi describes the realities of startup life with powerful metaphors – like how… running a startup is like holding a plank. At first, it’s frustrating. Then, after some practice, you get used to the pain, and the longer you’re in it… you realize that, while it does hurt, it is building strength and expanding your perspective… and then you master it… the thriving in the discomfort.

Ruchi has paved her own way to the C-Suite by prioritizing her education, getting clear on her goals and working at them every day - at work and in her free time. She encourages anyone who is working their way toward a goal to show up consistently, always be improving, always be communicating, work on building genuine connections and trust, and always be true to yourself.

Follow Ruchi Desai on Instagram and Twitter at @ruchaluch

This podcast is produced by WINS, an executive PR firm exclusively serving women in sports, entertainment and the greater media. To learn more about our services, visit https://www.wins.media.