Michael chats with Fergal Murray, Guinness BrewMaster about his tenure at Guinness, his journey around the world as Ambassador and pouring the Perfect Pint for Her Majesty the Queen.

As the Guinness Master Brewer I've had an extraordinary journey. It has taken me across the globe and built my reputation as a leader in the brewing industry. My contribution had a significant impact on the growth of the Guinness brand. As custodian of the myth and magic of making great beer I covered so many areas of the business.

- global brewing/technical expert
- traveled and delivered brand advocacy across 52 countries and cultures
- sold millions of pints worldwide
- developed the concept and content of 'the perfect pint' and other rituals
- over 1 billion global impressions via media coverage across the world
- collaborated and influenced in delivering the brand messaging, helping to double the brand
equity
- ability to inspire confidence and trust

Now with my substantial experience I’ve begun to advise companies looking to further their product and grow.

Interested in learning a little more about me: https://www.fergalmurray.ie/

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Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH

Michael Potorti
Founder/Brewer
Host of "Craft Beer Storm" Podcast
michael@craftbeerstorm.com
michael@bearairishbrew.com

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