Every business needs profit. It's business 101, really. But for most businesses, making profit isn't the challenge - it's growing those profits that really matters. And a lot of business owners struggle with that. Not Burke Franklin though. He's the creator and CEO of BusinessPowerTools.com, best known for his BizPlanBuilder software that's sold over 2 million copies and his book "Business Black Belt." He's got a unique approach to growing profits - one that involves what he's calling "conscious business strategies." But what does it mean to have a conscious business? Why is personal purpose important in professional strategies? And most importantly, how can a conscious business strategy impact your profits? Tune in to find out!

To find out more about Burke or to purchase a copy of his book "Business Black Belt," visit his website at www.businesspowertools.com.

To find out more about Fred or to purchase a copy of his book "The E-Myth CFO," visit his website at www.theprofitbeacon.com.