Digital marketing is invaluable for corporations targeting the lucrative teen market. With high engagement on platforms like Instagram, Snapchat, and TikTok, teens influence trends and drive significant revenue growth. Brands use creative, engaging strategies to connect with teens, fostering early brand loyalty and securing a future customer base. However, this powerful tool has a darker side. Aggressive marketing can lead to impulsive spending, promoting materialism and draining teens' pockets. Constant exposure to idealized lifestyles can cause feelings of inadequacy and low self-esteem. Moreover, the push for engagement can result in harmful consequences like cyberbullying. The pressure to fit in and keep up with trends can drive teens to make unnecessary purchases, leading to financial and psychological stress. The anonymity of social media can also facilitate negative interactions and bullying. This discussion will explore the positive and negative aspects of digital marketing towards teens, highlighting corporate strategies and addressing the ethical implications and potential harm of these practices. Let’s discuss it!