Does the strength of the relationship between marketer and agency correlate with effective results?

Combining unique data sets from WARC and Aprais, this ground-breaking research has answered this question with an emphatic ‘yes’. The implications are profound for marketers and their agencies and arguably for any business relationship. The analysis has revealed that award-winning relationships are stronger, on average, both when clients score their agencies and when agencies score their clients.

Founded by Paul O’Donnell, EACA’s former president, Advertising Europe brings together experts, EU decision-makers and EACA members & partners for 30-minute conversations on topics which define the industry.

Not your usual talks: Advertising Europe’s aim is to ‘cut it short’ and get to the core of those delicate problems which surround the advertising world or are approaching at the speed of light (think DEI and Sustainability).

Learn more about Advertising Europe here: https://eaca.eu/industry/advertising-europe/

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