You may be familiar with the Directory of Business Diversity and Compliance for the City of Memphis, Joann Massey. However, do you know about Lil JoJo from North Memphis? There is so much behind a name that it deserves a podcast to tell the entire story. Raised by her Godparents in New Chicago, Joann faced desegregation along with many other traumatic events and transitions. As she entered high school, she felt misunderstood as many of us do when we are not allowed to be our authentic selves. This feeling resonated with Joann as she navigated through life and entered college where she made a true connection at LeMoyne Owen College with her black heritage. As she climbed the ranks in her professional career, Joann was charged with the challenge of increasing minority spend as the Director of Business Diversity and Compliance with the City of Memphis. In this role, Joann and her team have been able to build a system designed to enrich and provide the needed tools for minority businesses to do business with the city. As we navigate through the novel coronavirus pandemic, her office is currently working virtually providing programs and funding to assist small businesses during these dire times. Joann's journey is one that demonstrates how hard work and determination can put you in unimaginable rooms to thrive.