Welcome back to the SBC Audio Experience! Today, we're excited to feature #SBCAlumni Erica Brunson, a Client & Marketing Services professional at Creative Artists Agency (CAA). Erica graduated from Villanova University in 2023 with a degree in Communications and a minor in Education. During her time at Villanova, she gained valuable experience interning with the Dallas Mavericks' social media team in 2022, where she honed her skills in digital strategy and fan engagement.

In this episode, host Riley Sager sits down with Erica to discuss:

• What sparked her interest in the business side of sports
• The unique elements that set SBC Immersive apart from other sports programs
• Her involvement with her family's Second Round Foundation and the incredible projects she's learning from and contributing to
• Her top advice for those aiming to break into the sports industry

After participating in the SBC 2023 Immersive in Las Vegas, Erica's passion for sports business led her to secure a full-time role at CAA in June 2024. Beyond her professional endeavors, Erica is actively involved the Second Round Foundation, which aims to empower young individuals to achieve their full potential regardless of their background.We’re thrilled to have Erica join us as she shares her journey from Villanova to CAA, insights from her time as an SBC alum, and how she balances her growing career with her commitment to charitable work.

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