Join us on this episode of Across the Pond Sports Network Golf Channel, where hosts Erik and Craig engage in a thought-provoking discussion with Erik about his venture into the golf business. From his plans for integrating retail and simulators to create a unique golfing experience, to a candid conversation about the challenges PGA players face in truly growing the game while adhering to personal beliefs and standards. This episode explores the balance between innovation in golf and the traditions that shape it. Tune in weekly to follow the evolution of Erik’s business and more insights into the world of golf.