@dakotadawnjohnson

• Kickstart Guide to Securing and Retaining Sponsorships: Available on November 25th, Small Business Saturday GO SIGN UP FOR THE EMAIL to get the best deal!
• dakotadawnjohnson.com
  

Ashley welcomes back Dakota Dawn Johnson, a sales specialist working for Ariat International. The focus of the discussion is on sales skills in the Western industry, debunking negative perceptions, and providing insights into making sales a positive and impactful aspect of business. Dakota emphasizes the importance of respecting people's time and highlights two key principles: doing what you say you'll do and under-promising and over-delivering. She shares how sales skills have been crucial in managing her diverse roles as a ranch wife, mom, and business owner.

The conversation delves into advice for those wanting to enter sales in the Western industry. Dakota suggests starting with basic principles like respecting people's time and under-promising over-delivering. She also emphasizes building genuine relationships and the importance of the "like, know, trust" factor in sales. As the conversation evolves, Dakota talks about her excitement for the National Finals Rodeo (NFR) and the growing opportunities for women in the Western industry. The discussion touches on various aspects of NFR, including Ariat's presence, shopping recommendations, and the evolving role of women in the industry. Towards the end, Dakota previews her upcoming project, the Kickstart Guide to Securing and Retaining Sponsorships, set to launch on Small Business Saturday. The guide aims to provide a roadmap for individuals seeking sponsorships, emphasizing the application of sales skills in this process.In a heartfelt message, Dakota addresses those going through grief during the holiday season, emphasizing that they are not alone and encouraging them to reach out for support.

• Debunking negative perceptions around sales in the Western industry
• Importance of sales skills in Dakota's multiple roles
• Advice for those starting in sales, focusing on respecting time and building relationships
• NFR excitement and Ariat's presence
• Shopping recommendations for NFR
• Kickstart Guide to Securing and Retaining Sponsorships preview
• Heartfelt message for those experiencing grief during the holidays

Time Stamps:

• 0:00 - Introduction
• 4:15 - Debunking negative perceptions around sales
• 8:45 - Importance of sales skills in Dakota's life
• 12:30 - Advice for those starting in sales
• 17:00 - NFR excitement and Ariat's presence
• 21:45 - Shopping recommendations for NFR
• 25:30 - Kickstart Guide to Securing and Retaining Sponsorships preview
• 29:15 - Heartfelt message for those experiencing grief during the holidays
• 31:00 - Closing remarks

Quotes:

1. "Sales skills are life skills, and in order to have self-sponsorship, you need sales skills."
2. "You're not alone, and there are people out there who are going through this, maybe not the same, but you're not alone in that you're traveling that same road."

Contact Information:

• Dakota Dawn Johnson's Instagram: @dakotadawnjohnson
• Kickstart Guide to Securing and Retaining Sponsorships: Available on November 25th, Small Business Saturday GO SIGN UP FOR THE EMAIL to get the best deal!

Sponsorship Message: This episode of Western Fashion Behind the Scenes is brought to you by the Boot Babes, the world's largest Western group of women dedicated to preserving cowboy boot traditions. Join the Boot Babes today by emailing thebootbabes@gmail.com or visiting thebootbabes.com for more information on upcoming trips and events.Closing Remarks: Thank you for listening to this episode of Western Fashion Behind the Scenes. If you enjoyed the podcast, don't forget to like, share, and subscribe. Stay tuned for more exciting episodes, and we look forward to bringing you the latest insights from the Western fashion industry.