In this episode of Gooder, host Diana Fryc engages in a conversation with Sarah Wallace, the founder and CEO of The Good Bean and CEO of Beanitos. They delve into the inception of The Good Bean and the unique challenges faced in introducing a new category of legume-based snacks. Sarah shares her valuable insights from her extensive experience in the natural and specialty foods industry, offering guidance to emerging brands, emphasizing the significance of cultivating customer loyalty and adopting a deliberate approach to growth. They explore the significance of multiculturalism in the realm of food and cooking, and the rising demand for authentic and diverse brands.

QUOTES:

When you're launching a new brand, you have to be willing to take risks and carve out a new space in the market. It's not always easy, but it can be incredibly rewarding to be a trailblazer and create a category that didn't exist before." - Sarah

Traditional cooking is a way to learn about and appreciate culture and history. By offering authentic ingredients to immigrant communities, multicultural brands are innovating in the food industry and helping to advance diversity and access to more authentic cuisine." - Sarah

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

• Cost Reduction and Advancements in Technology in Podcasting
• Cultural Differences in Food Preferences and Pride in India and Central Europe
• Sustainable Strategies for Business Growth
• Authenticity and Sustainability in Food Brands
• The Good Bean's Plant-Based Mission
• Challenges in Branding and Market Placement
• Multiculturalism in Food Products
• Empowering BIPOC Founders and CEOs in the Natural Products Industry
• Spices and Ingredient Diversity
• Branding and Celebrating Asian Heritage

ABOUT THE GUEST:
Sarah Wallace
CEO/Founder of The Good Bean & Beanitos
Linkedin: https://www.linkedin.com/in/sarahwallace/
The Good Bean: https://www.linkedin.com/company/the-good-bean/

CHAPTERS:
00:00 | Introduction
03:38 | Revolutionizing the Snack Industry: The Good Bean Founder's Story
08:27 | The Future of Multicultural Cuisine in America's Kitchen
14:06 | Creating a New Snack Category: The Journey of Roasted Chickpeas
18:56 | The Podcasting Revolution: From Expense to Accessibility
21:57 | Exploring India's Culinary Fusion: Embracing Curiosity and Spice
24:23 | Merging for Sustainability: Transforming the Snack Industry One Bean at a Time
31:05 | Included: Amplifying BIPOC Founders in the Natural Products Industry
39:25 | Unveiling the Exciting Japanese Bean Snack
44:05 | Exploring the Enchanting World of Spice Merchants
46:54 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/