What other industry has 15 names for essentially the same job?!

Good ol' Finance.

Host Dano Weir dives into a perhaps more important word that begins with F, FIDUCIARY. What is it? How is it different than a Broker? Why does that matter for YOU?

(Side note- in an industry whose entire purpose is purportedly to enhance their clients money, why would you *ever* put BROKE in your job title? Anyway...)

Sonoma Wealth's Managing Principal Chris Sipes CFP® and Director of Growth Rachel Schuyler have both seen the various twists and turns of the industry throughout their career. They join Dano to help YOU understand the three main divisions in the financial services industry, how they're paid and what may or may not be the best fit for you.

Learn more about Sonoma Wealth here: https://sonomawealthadvisors.com/

References:
https://analyzingalpha.com/stock-brokerage-history
https://www.etymonline.com/word/broker
https://www.oed.com/dictionary/stockbroker_n?tl=true#:~:text=The%20earliest%20known%20use%20of,Etymons:%20stock%20n
https://www.letsmakeaplan.org/choosing-a-planner/fiduciary-duty-your-interests-should-come-first#:~:text=As%20part%20of%20their%20certification%2C%20a%20CFP%C2%AE%20professional,CFP%20Board%20doesn't%20guarantee%20a%20CFP%C2%AE%20professional's%20services.
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This content was produced by Fermata Advisors, LLC, an SEC registered investment advisor, d/b/a Sonoma Wealth Advisors. The opinions expressed by Fermata Advisors, LLC on this show are their own. All statements and opinions expressed are based upon information considered reliable although it should not be relied upon as such. Any statements or opinions are subject to change without notice. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed. Information expressed does not take into account your specific situation or objectives, and is not intended as recommendations appropriate for any individual. Viewers and listeners are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.