There’s some really good sales and marketing options out there for veterinary practices which is all well and good… but none of that is going to help your business if people are put off going to your practice because it’s just way too stressful.

Dr Marty Becker – who was in Australia recently – and several other well known vets including our very own Dr Kim Kendall from the Chatswood Cat Palace - have created what they call ‘Fear Free Vet Visits’…

And if you haven’t seen or heard about the ‘Fear Free’ initiative, then we know you’ll enjoy this story.