Do you know your numbers? Do you know what numbers matter the most for a successful subscription business? In this week's dose, Matt Putra, fractional CFO for ecommerce companies, shares how to think about your business. We dive into contribution margin, payback period, and more in this episode.

0:00 Interview with Matt Putra
0:22 Partner Recognition: Butter Payments
1:24 Welcome Matt Putra, CEO EightX
2:11 Introduction to Matt
3:14 Understanding Profitability in an Ecommerce Business
3:32 The Most Important Metric: Matt Explains Contribution Margin
5:16 But How Does CM Apply to a Subscription Business?
7:43 What Mistakes Are You Making When Thinking About CM
10:35 Don't Make These Common Ecommerce Mistakes
13:49 Understanding Where Opportunities Lie
16:07 What to Think About When You Think About Blended ROAS
17:36 A Peak Behind the Scenes at EightX
20:30 Advice For Those Just Getting Started
23:31 Coming Soon - A Community of Financial Resources
24:46 Matt's Parting Advice: Avoid Using Debt

Learn more about Matt Putra's fractional CFO help at https://eightx.co/

Learn more about Butter Payments: https://butterpayments.com

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