Hello and welcome to Day 23 of Flash Briefing February. And today we're going to be speaking about the vast variety of flash briefings that are out there just to give you a little taster and some inspiration for what you could create for your own flash briefing. So flash briefing February has been presented every day this month by myself, Sue's Cooper and Peter Stewart. We are both professional broadcasters with a background in radio. And we also create our own flash briefings. So we have been trying to encourage everybody who's interested in Flash briefings to get their their selves behind the microphone start recording and uploading and creating their own flash briefing and that is you so if you're there and you've got all your mic set up, you've got a vague idea of kind of where you want to go with this but you're not completely fixed them. Peter has got a whole host of different bits of inspiration for you today he's going to be talking about lots of different flash briefings that are available that may will just spark off that little thought that's needed to be absolutely sure as to what your content is going to be for your flash briefing. So I'm going to hand you over now to Peter Stewart, Peter,

absolutely Sue's coming your way over the course of the next 567 minutes or so all sorts of different ideas of flash briefings that other people are doing their content, the variety their styles, and you know, I'm not suggesting that you you take you steal these exact ideas, but what you may want to do is think to yourself, hold on, there's something hold on that kind of fits in with something I'm interested in I could make some measure merge the ideas of other people with with with an idea I've already got. Okay, so let's go to the top of the slides that you can see here. Yeah, you know, traditional news outlets and Sue's you I feel free to to pop in if you got any more to add to the so Got a couple of,

of traditional New suppliers. Now obviously a broadcast news provider like the BBC has already got a lot of content is already got audio content, either audio that's being recorded as audio for the radio stations or audio that is the soundtrack for video. So they've already got the content there. They've got professional presenters, readers, prescript, writers and so on. So it should be really, really easy for them to produce content. So if yours is a is a radio station, yeah, flash briefings, lot of radio stations putting out flash briefings, where they are simply recording their top of their news bulletins, and popping them out as a flash briefing. Moving along there. There's the there's the Daily Telegraph, which is a newspaper here in the United Kingdom. So obviously, they've got content, but it's not necessarily in an audio form. Increasingly, of course, newspapers are doing multimedia content, but in this particular instance, the telegraph over the course of the last few years In fact, I was involved at a very early stage, training their staff to go from print to online and then more recently, of course, they've been gathering audio with sorry, they've been gathering us with audio or they're buying in audio or video reports from other places as well. So they've also got audio for that flash briefings to movie along the top there we go, what Sony Medway and I also produce what's on in Guilford. So a daily events guide for your area, potentially eminently sponsible. Maybe by the local Tourist Board, maybe by local restaurant, if people are going to go out and about in your town, in your city in your area, perhaps they want somewhere to to have a little bit of rest and recuperation. They want something to eat and drink that kind of thing. Or maybe it could be sponsored by one of the big local attractions who then will get a mention every day. There's an idea for that, it's a lot of lot of work for you it's going to be every single day is probably just going to be down to you. But if you can get the content from a supply and they give it to you, then pretty much the hard work is done. It's just putting that into a format already divided into into different days and recording it and uploading it. What about a training course? Well, my 28 day flash briefing briefing, yeah, you're watching the flash briefing February. But I've also got a flash briefing all about how to do a flash briefing. Well, I'll be a little bit agree if you copy that exact idea. But what about a training course for you either every single day that you could produce some kind of content to lead people through from A to Zed could just be on a month by month basis? So like the 28 day flash briefing briefing, or it could be open ended every day, giving them some kind of teaching or lesson What about a course to learn another language, a different vocabulary, maybe Every single day, maybe different sentence structure or something like that. So bear that in mind. The Smart speakers is another one of mine. So I have a flash briefing all about this voice tech, voice technology and Lexus and Google homes and big speakers and the case studies and how people are using voice tech around the world. So different different ideas, different stories, different case studies, talk about that for a couple of minutes every single day, maybe you could be the authority, the news provider for what is happening in your particular business. So keep a lookout for that as well. So all sorts of different kinds of content there as well. Let's look down at some of the other ones there. So you'll see another one there, which is about breast cancer. So actually, that is somebody's personal diary. Yeah. Someone's diary day by day about how they are coping with breast cancer from the initial diagnosis to the treatment. How they get on the reaction from friends and family and so on the tips that they pass on to other people as they live their life coming to terms with and working out how to work around the different problems and issues that they have got from the treatment and reaction to others and so on. You can see that on the bottom line there. Let's continue with the with the bottom line. And there's a police force here in the United Kingdom. So what they do is they you've got text to speech. So we spoke about this a bit earlier on in the course, where you can link up your flash briefing. And Alexa will actually read out for you the content that's on your website, not terribly successful, because of course, you've got to make sure that it's in a manner that she's going to be able to read it because otherwise you will read everything there including picture captions, which of course won't mean anything to people that can't actually see the pictures. And also in this particular circumstance with the police force, then she's also reading out in a very light bubbly kind of Alexa voice for people were murdered in a house it. So that sounds a little bit awkward, doesn't it because she doesn't realise the context of what she's reading. So bear that in mind if you're going to be going along the text to speech route. Our good friend canes cane Sims has very often clips of his podcast. So it's another way for you to promote your podcast, take clips of that and put it out as a flash briefing and point people back to hear the full audio a little bit later on. The last one there. bottom right is about a daily dilemma. Just a quick question really easy, really straightforward every single day. Really quick, one question, what would you do in this particular circumstance? Now let's hit that middle line for you. We got some hints and tips. The first one on that middle line is gardening hints and tips. Well, there's so much information about gardening about the plants what to plant at this time of year about different soils, different gadgets and so on, eminently sponsored, of course by a gardening magazine or maybe a local gardening centre, tips and inspiration could go and the next one, and that's where the sun logo comes in. That's the kind of stuff that you can record bulk record, weeks and months in advance. And also you can recycle a lot of that kind of inspirational quotes as well. news from your local sports club, it could be a local club, it could be a national club, Team News, transfer news, injury news, what's going on where the club is going to be playing next week, travel arrangements and so on. The next one is from a local cycling club every week instead of sending out a newsletter or doing a site different way. And they just tell their members where they're going to be meeting, what the route is, how long it is where they're stopping for refreshments where the car park is, and those kinds of things. What the weather forecast is for their particular Saturday morning cycle route. So that's really interesting as well. So all sorts of ones which are going on there. And I'm not going to tell you what that last one is on the middle row. Because I want you to think if that was my logo, if that was my flash briefing for what Peter's been talking about over the last seven or eight minutes, what would I have as the content for that particular logo? So there you go. All sorts of ideas, mix a mesh and merge those with ideas you've already got from your business, your background, your personal experience, and come up with a flash briefing content all of your own, and hopefully, it'll be award winning. I look forward to hearing that. Okay. Sue's back tomorrow with more. Yes.

Yes, that's right. We will be back tomorrow. We're going to be talking all about the pre launch of your flash briefing. So we'll see you again here then. Till then. Bye bye.

Transcribed by https://otter.ai