Bimma Williams is a creative industry leader, former executive at Nike, Yeezy (Adidas) and Saucony. Currently, he runs the #1 iTunes rated career podcast, 'Claima', which is a career discovery podcast to help Black and Brown creatives discover their dream careers. On this episode, Bimma talks with Will Lucas about the institutional constrains to building big brands, how design collaborations work, and how creatives claim a seat at the table, or build their own.  Follow Will Lucas on Instagram at @willlucas Learn more about other Black tech disruptors and innovators at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.