As we enter 2024 franchising as a business model is navigating a complex landscape of challenges, including new legislation that affects their operations and various factors that influence business decision-making. The labor market has experienced significant shifts as the result of the pandemic, with many companies turning to technological automation to adapt, especially in the restaurant space.  This trend towards technology-driven operations is part of a broader movement involving brand consolidation and evolving franchising strategies. Amidst all of these developments, my conversation today with iconic franchise finance expert and IFA Government Affairs Advocate, Ron Feldman highlights the ongoing issues faced by franchising, but concludes with the expectation that franchisor valuations will remain stable, nonetheless.  .   Ron Feldman, this week on Franchise Today.