Franchise Marketing Data and PR Best Practices | FranDev and Franchisee Growth Strategies
14 de jul. de 2020 ·
45m 56s
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Descripción
Franchise PR and marketing is changing quickly, and the data trends are helping to reshape strategies to get better results - at least, that's what we discuss in this episode...
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Franchise PR and marketing is changing quickly, and the data trends are helping to reshape strategies to get better results - at least, that's what we discuss in this episode with Graham Chapman from 919 Marketing.
Graham shared some solid insights into:
- How to use marketing analytics to drive marketing decisions
- What is changing in FranDev and Franchise marketing
- How content around franchise innovation and leadership is shortening franchise sales processes and creating better leads (Red - we discussed something similar & Graham mentioned how Moran Family of Brands recently did a great job of this)
- How to consolidate data across marketing and PR functions to get deeper insights to drive strategy
- The new way to leverage PR and own media channels to get multi-piece content strategies to work (Stratus Building Solutions example was great)
- Creating ideal client profiles based on real data for FranDev and franchise marketing and make sure marketing strategy and lead acquisition approach align with them
Enjoy!
mostra menos
Graham shared some solid insights into:
- How to use marketing analytics to drive marketing decisions
- What is changing in FranDev and Franchise marketing
- How content around franchise innovation and leadership is shortening franchise sales processes and creating better leads (Red - we discussed something similar & Graham mentioned how Moran Family of Brands recently did a great job of this)
- How to consolidate data across marketing and PR functions to get deeper insights to drive strategy
- The new way to leverage PR and own media channels to get multi-piece content strategies to work (Stratus Building Solutions example was great)
- Creating ideal client profiles based on real data for FranDev and franchise marketing and make sure marketing strategy and lead acquisition approach align with them
Enjoy!
Información
Autor | Dave Hansen |
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