Enjoy listening to Tom Parks of Premier Franchise Solutions as he dives deep into Franchise Selling best practices.

Tom shares insights into the power of rapidly engaging all new leads to optimize lead contact rates. He shares his experience in boosting lead conversion rates focusing on best practices in follow up, setting appointments, and setting clear expectations.

We also tackle a sensitive topic which isn't discussed a lot in FranDev, which is how to gracefully off-board a prospect that isn't a good fit. Tom shares a great example of how to do this as well.

This episode is packed with great insights for internal FranDev teams as well as Franchise Brokers.

Enjoy!