Transcrito
From Macy's Magic to AI Alchemy: Martine Reardon's Retail Tech Odyssey
8 de jul. de 2024 ·
29m 59s
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From Macy's Magic to AI Alchemy: Martine Reardon's Retail Tech Odyssey
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Descripción
This podcast episode features Martine Reardon, CMO and EVP of Content and Retail Strategy for the National Retail Federation, discussing the evolving retail industry. Reardon shares insights from her experience,...
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This podcast episode features Martine Reardon, CMO and EVP of Content and Retail Strategy for the National Retail Federation, discussing the evolving retail industry. Reardon shares insights from her experience, including her role as Macy's CMO, highlighting the importance of integrating traditional and digital marketing channels. She emphasizes the need for collaboration between CMOs, CTOs, and CDOs in driving e-commerce growth and adapting to a digital-first environment. Reardon predicts advancements in personalization through AI and robotics but stresses the irreplaceable value of human empathy in customer experiences. The episode also touches on NRF's efforts in tracking consumer trends and showcasing global innovations, offering valuable perspectives on future-proofing retail strategies in an omnichannel world.
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Información
| Autor | IFBTA |
| Organización | IFBTA |
| Página web | - |
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