Join host Sarah Morse on this episode of Digital Marketing Master Archive Edition as she sits down with Reza Kamran, the former Senior Director of Product Marketing at Mitel. Reza shares his insights on the dynamic world of business communications, detailing Mitel's strategic shifts from on-premise PBX systems to innovative cloud-based solutions during his time as Senior Director. He discusses the complexities of targeting the midmarket sector, the importance of understanding customer needs, and how Mitel was leveraging partnerships to drive growth. Whether you're interested in cloud communications, product marketing, or the future of business connectivity, this episode offers valuable perspectives from an industry leader.