On this episode, we speak with Charlie Jebran, Founder and President of Jebran and Abraham, a regional full-service CPA firm. With over 100 franchising clients, Charlie shares his unique insights on how to optimize franchise performance.

Highlights from the episode include:

• The importance of speaking with other franchisees before signing an agreement.
• Challenges that can delay opening, such as picking the right location and managing staffing strategies.
• How franchisors can help franchise owners navigate zoning and township requirements and understand their local markets.
• Critical lease terms, including cost negotiation and transferability.
• The importance of adequate insurance coverage to protect franchisees' business continuity.
• Building the right support team, including an attorney, accountant, and insurance partner.
• The need for franchisors to operate as business coaches beyond the grand opening, reviewing forecasts, performance metrics, and cash flow, and connecting franchisees with peers for advice.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts