According to a report from Berenberg Research, Gen Z drinks less alcohol per capita than millennials did at their age. The report also shows that millennials drink less than both Gen X and Baby Boomers.
Part of the reason for the decline in drinking is that Gen Z appear to be more cautious than older generations, both in terms of their health and how their peers perceive them.
Gen Z is also choosing not to drink alcohol at all or drinking less often than older generations.
Gen Z Is Drinking Less and Clubs Aren’t Thrilled
Some small venue owners are noticing that younger audience's alcohol consumption is dropping, impacting a key revenue stream.
Alcohol consumption on the decline for Gen Z, studies suggest https://globalnews.ca/news/9411516/alcohol-consumption-decline-gen-z/
Gen Z’s Drinking Habits Are Killing Concerts https://www.yahoo.com/lifestyle/gen-z-drinking-habits-killing-140000040.html
Gen Z travellers don’t care about partying in destinations: survey
https://news.paxeditions.com/news/hotel/gen-z-travellers-dont-care-about-partying-survey
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