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In this episode of Rock My Restaurant, we delve into the world of Web3 marketing with a fascinating case study: Glenlivet's recent foray into NFTs and AI.As the spirits industry experiences a slowdown, we explore how innovative brands adapt and push boundaries.Join us as we explore:
  • How Glenlivet is leveraging cutting-edge technology to market their 50-year-old whiskey collection in a competitive and saturated market.
  • The benefits and potential of Web3 marketing for brands, including:
    • Enhanced brand storytelling and engagement.
    • Reaching new and tech-savvy audiences.
    • Creating unique and ownable experiences.
  • Who exactly is the target audience for these Web3 initiatives?
  • The innovative use of smart contracts in this campaign and their potential for the future of brand IP extensions.
We'll also discuss:
  • The current state of the spirits industry and how the slowdown is impacting marketing strategies.
  • Why brands like Glenlivet are increasingly turning to Web3 to innovate and stay ahead of the curve.
  • The potential challenges and considerations for brands entering the Web3 space.
Whether you're a restaurateur, marketer, or simply curious about the intersection of technology and brand building, this episode is packed with valuable insights and thought-provoking discussions.Please tune in and discover how Web3 is shaking up the marketing landscape and what it means for the future of brands like Glenlivet and, potentially, your restaurant!
In this episode of Rock My Restaurant, we delve into the world of Web3 marketing with a fascinating case study: Glenlivet's recent foray into NFTs and AI.As the spirits industry experiences a slowdown, we explore how innovative brands adapt and push boundaries.Join us as we explore: How Glenlivet is leveraging cutting-edge technology to market their 50-year-old whiskey collection in a competitive and saturated market. The benefits and potential of Web3 marketing for brands, including: Enhanced brand storytelling and engagement. Reaching new and tech-savvy audiences. Creating unique and ownable experiences. Who exactly is the target audience for these Web3 initiatives? The innovative use of smart contracts in this campaign and their potential for the future of brand IP extensions. We'll also discuss: The current state of the spirits industry and how the slowdown is impacting marketing strategies. Why brands like Glenlivet are increasingly turning to Web3 to innovate and stay ahead of the curve. The potential challenges and considerations for brands entering the Web3 space. Whether you're a restaurateur, marketer, or simply curious about the intersection of technology and brand building, this episode is packed with valuable insights and thought-provoking discussions.Please tune in and discover how Web3 is shaking up the marketing landscape and what it means for the future of brands like Glenlivet and, potentially, your restaurant! leer más leer menos

hace un mes #ai, #blockchain, #brand-building, #brand-storytelling, #consumer-engagement, #crypto-community, #digital-assets, #glenlivet, #innovation, #ip-extensions, #marketing-strategies, #nfts, #ownable-experiences, #smart-contracts, #spirits-industry, #tech-audiences, #thought-leadership, #web3-marketing, #web3-space, #whiskey-collection