Gojko Adzic - Lizard Optimization

Look who's back! Gojko Adzic will present us his new book Lizard Optimization: Unlock product growth by engaging long-tail users.

As we read on the back cover: "Lizard Optimization is a technique for designing product development experiments by engaging long-tail users that seem to follow some unexplainable "lizard" logic. It can help you understand your audience better and improve your products. The method is based on the author's experience managing an online software product that grew explosively from November 2021 to November 2022. The key user metric, tracking when people are getting value from the product, increased by more than 500 times in those 12 months (times, not percent). This happened after a period of unremarkable growth and a slow decline. Looking back, the key factor in reversing the decline and unlocking exponential growth was a counter-intuitive approach to engaging users. This book is a summary of the key lessons from that crazy growth phase, synthesized into a simple process that you can apply to improve your products, and help you unlock growth, reduce churn and increase revenue."

And as usual - plenty of space for your questions! 

🎙 Speaker Gojko Adzic 

📰 Bio Gojko is a partner at Neuri Consulting LLP. He is one of the 2019 AWS Serverless Heroes, the winner of the 2016 European Software Testing Outstanding Achievement Award, and the 2011 Most Influential Agile Testing Professional Award. Gojko’s book Specification by Example won the Jolt Award for the best book of 2012, and his blog won the UK Agile Award for the best online publication in 2010. Gojko is a frequent speaker at software development conferences and one of the authors of MindMup and Narakeet.

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