In this episode of Ask Christina 1st, she challenges the belief that you can’t be kind and good and still do necessary business tasks such as marketing your products or services or pitch sales.
Your purpose is to lead and that means having the willingness to be right and wrong and to know that your decisions make a difference. You can lead by example by letting your yes be yes and your no be no, knowing that your employees and clients are taking note. Another aspect of leadership is your willingness to be seen by not hiding your light. Don’t hide your light and don’t detract from or hide your power or expertise. Instead, be willing to have your marketing material show you as the expert you are. You can also begin by making your knowledge public. Publish blog posts as an expert- it’s part of your job and your work needs to be found so you can enrich people’s lives. What if the sun refused to shine or withheld its brilliance? We would be deeply affected by that and you are the same. Nature doesn’t apologize for itself and nature abhors a vacuum. You are here to fulfill your purpose, so step into it. While doing so, hold your shape; be findable, be seen, and keep your boundaries. Maintain your integrity and professional limits with employees and customers.