IIn this insightful audio, we sit down with Kevin Abood, a seasoned expert in the car dealership industry, to discuss innovative business ideas that can significantly improve profitability and drive car sales growth in automotive dealerships. Kevin dives deep into the key areas that demand attention when it comes to boosting business performance. He emphasizes the importance of understanding the figures and benchmarking key ratios within a car dealership, as this serves as the foundation for identifying areas in need of improvement. Furthermore, Kevin shares invaluable advice on how to bring about behavioral changes within the organization and effectively engage and motivate employees, particularly car sales consultants. By implementing strategies that foster a positive work environment and encourage continuous learning and development, dealerships can enhance their sales force's performance and ultimately drive profitability. When it comes to increasing car volume, Kevin stresses the significance of exploring all available opportunities, including aftermarket servicing of cars and parts. By diversifying revenue streams and capitalizing on these additional avenues, dealerships can expand their customer base and create new revenue streams. Retaining gross and maximizing profit in car sales is another area of expertise for Kevin. He delves into effective strategies that dealerships can adopt to ensure they retain a healthy profit margin, while also maximizing the incentive money offered by the original equipment manufacturer (OEM) and the manufacturer. By tapping into these incentives, dealerships can further bolster their profitability. The discussion also touches on the importance of car fleet business and how it can contribute to the overall success of an automotive dealership. Kevin sheds light on the advantages and challenges associated with fleet sales and offers valuable insights into capitalizing on this segment of the market. Lastly, Kevin shares his expert advice on turning around an auto business that may be struggling. Drawing on his wealth of experience, he provides actionable strategies and recommendations to help businesses navigate challenging times and regain their footing in the industry. Join us as we gain invaluable insights from Kevin Abood on how to improve profitability, drive car sales growth, and navigate the ever-evolving landscape of the car dealership business. This audio is a must-listen for anyone looking to succeed and thrive in the automotive industry.