Hal Hershfield, Ph.D. - UCLA Professor

This episode features a conversation with Hal Hershfield, Ph.D. - Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA's Anderson School of Management. Hal is a world's expert on decision-making and how projections of the future impact behavior. We discuss his research and recent book Your Future Self: How to make tomorrow a better today. I hope you enjoy our conversation.