Did you do Dry January and now you want to extend that feeling a little bit? Emily Heintz of Sechey says Sechey stands for “dry-ish,” which means you can go with the non-alcoholic stuff in her store all the time, or when you just feel the need to dry out a little. She’s latched onto a big trend, and Target has noticed and is putting Sechey non-alcoholic beverages in their stores. Emily Heintz, on the Hidden F&B Charleston.