This BriefingsDirect big data innovation discussion examines how Avito, a Russian eCommerce site and portal, uses big data technology to improve fraud detection, as well as better understand how their users adapt to new advertising approaches.

To learn more about how big data offers new insights to the eCommerce portal user experience, BriefingsDirect sat down with Nikolay Golov, Chief Data Warehousing Architect at Avito in Moscow. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Sponsor: HP.]