Today, in episode 9 of MORE CHINESE TOURISM, we have the pleasure of speaking with Andrea Fenn, one of the leading digital marketing professionals in China.

With extensive international experience positioning brands and public entities in the Chinese digital framework, we have the luxury of having his presence, talking with us about 👇

🔴 Who Is Andrea Fenn, Why Did You Decide To Build Your Personal Brand About Digital World And How Did You STart Your Career❓

🔴 What inspired Andrea to specialize in the Chinese Social Network Market, And How Did You Get Started In This Field❓

🔴 How Does Andrea Approach Market Research When Working With Western Companies That Are Trying To Break Into The Chinese Market❓What Kind Of Data And Insights Do You Look For❓

🔴How Does Andrea Stay Up To Date With The Latest Trends And Developments In The Chinese Social Network Market, And What Resources Do You Rely On For Research And Insights❓

🔴 How Does Andrea Adapt Your Marketing Strategies To Different Industries And Products, and What Factors Do You Consider When Developing These Strategies?

🔴 How Does Andrea Approach Creating Digital Marketing Strategies For Touristic Destinations Looking To Attract Chinese Tourists? What Key Factors Does Andrea Consider?

🔴 Can You Describe The Digital Marketing Strategies Used In Australia, Denmark and Italy To Target Chinese Tourists? What Were The Key Elements That Made Them Successful?

🔴 How Does Andrea Leverage Chinese Social Media Platforms To Promote Touristic Destinations To Chinese Tourists?

🔴 In your Opinion Andrea, What are some of the most significant cultural differences that western companies and tourists destinations need to be aware of when targeting Chinese tourists through digital marketing channels? How do you help them navigate these differences?

🔴 What role do you think technology will play in the future of the touristic industry in China? How do you anticipate digital transformation will continue to shape the industry in the coming years?

🔴 What are some of the biggest challenges that western companies face when trying to sell their products in China, and how do you help them overcome these challenges?

🔴 What are some of the most effective marketing strategies you have used to promote western products in China, and how do you measure the success of these strategies?

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