How heritage brands innovate, with Geordie Willis
19 de feb. de 2024 ·
24m 55s
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Descripción
325 years young: lessons in innovation from heritage brand Berry Bros. & Rudd When you are thriving well into your 4th century, you know you are doing something right. And...
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325 years young: lessons in innovation from heritage brand Berry Bros. & Rudd
When you are thriving well into your 4th century, you know you are doing something right. And although there’s a tendency to view heritage brands as dusty and out-dated, they often know a thing or two about innovation and long-term thinking.
In this episode Emily talks to Geordie Willis, 8th generation family member at 325-year-old wine and spirits merchant Berry Bros. & Rudd, about what it takes to innovate successfully, and what younger businesses can learn from their experience.
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When you are thriving well into your 4th century, you know you are doing something right. And although there’s a tendency to view heritage brands as dusty and out-dated, they often know a thing or two about innovation and long-term thinking.
In this episode Emily talks to Geordie Willis, 8th generation family member at 325-year-old wine and spirits merchant Berry Bros. & Rudd, about what it takes to innovate successfully, and what younger businesses can learn from their experience.
Información
Autor | Emily Monsell-Holden |
Página web | - |
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