How to build a rock n roll brand and working with rock stars with Drew Plotkin A New Jersey native (and lifelong Springsteen fan and devoted stalker, as seen on 60 Minutes), Drew graduated from the Walter Cronkite School of Journalism at Arizona State, which led him on a successful stint as an Emmy-nominated TV news producer for various networks. With an insatiable desire to find a bigger ‘megaphone’, Drew headed to Los Angeles where he founded a creative agency full of misfits like himself called Launch DRTV. A natural storyteller at heart, Drew is a fresh voice who brings a fiery passion to every aspect of sharing human truths.