Every person on the planet has a set of life experiences the combination of which are totally unique to them. One exciting implication of this is that these idiosyncratic traits can be leveraged toward starting an equally unique business! That’s exactly what we will be talking about in today’s episode: how to find the right business for you – exclusively you – to start. Today we will all be purposefully catching a severe case of special snowflake syndrome, except the good kind! In our session, we lay out three exercises that you can follow along with intended to help you find the business that nobody else would be better suited to start than you. The first is how to discover your hidden expertise using life experiences, unique traits, and technical skills. Next, we show you how to make your potential competitors irrelevant by determining the intersection between your unique traits and their provision of value to a market. Our last exercise will be a guide on how to optimize the business you have come up with for growth and profitability by using what we call the profit grid. The only thing these, as yet undiscovered, businesses need in order to exist and be launched into the world is you, so grab the worksheets, and tune in today to get started!