Gaia Rubera is a Professor of Social Media Marketing at Bocconi University. Today we’re focusing on the field of marketing by talking with an expert who understands the emerging quantitative trends of the industry as well as how to use marketing in your everyday life. This is for any listener who wants to find a role in the marketing field, is curious about how brands influence them to buy things, and even for those who wish to market themselves.


Looking for a new guide to drive innovation and change?


The Talent Show is a new podcast series by Financial Times and Bocconi for the younger generation with analysis and advice on how to get ahead in the most covered sectors.


Hosted by our alumna Virginia Stagni for people under 30, it aims to be a guide to drive innovation and change. Finance, fashion, entertainment, artificial intelligence, green economy - all sectors and fields characterized by major transformations and therefore increasingly attractive to young talents looking for careers capable of leaving a strong impact on society. And it is precisely to answer their questions that the series was devised, featuring Bocconi professors and alumni analyzing the most important trends of the moment.