Digital marketing… we all recognise its importance, but how can you put together an action plan for your business and what elements are most crucial for successful digital performance? Need a hand with getting to grips with GA4 – the next generation of analytics?
To make your digital marketing manageable, this episode focuses on the website as your central communications hub, as well as top tips for digital planning and key measurement parameters. Ceris puts the questions to expert guest, Luke Quilter, co-founder and CEO of award-winning digital marketing and education agency, Sleeping Giant Media.

Key insights from Luke:

(01:11) The website as the hub of communication providing detailed information and context to customers.
(03:23) Utilising different marketing channels to create a seamless customer journey.
(04:53) Understanding and using the sales funnel
(08:42) Understanding the interests, pain points, and behaviour of your customer.
(12:58) How to analyse the right metrics to measure success
(19:25) Luke explains the transition from Google Universal Analytics to GA4 and the impact on data tracking
(22:17)The increasing complexity of digital marketing and analytics

Check out The Marcomms Heart to Heart’ www.marcommshearttoheart.co.uk for more info on the theme of this podcast, including five top tips from Luke Quilter on digital marketing.