There were two surprising, yet common responses:

a) “I didn’t know you had a morning routine program.”

b) “I don’t believe I will follow through.”

Hmmm.

I’m embarrassed, and a little shocked.

First, I’m embarrassed that so many Early to Rise customers had NO idea about this amazing new product we had been promoting for three months.

i) Is it clear what you do? Will people understand what your product does?

ii) Is your offer clear, concise, and beneficial to the prospect? Will people understand what they are getting?

If you’re a real estate agent, do people know what type of home is your specialty?

If you’re a contractor, do people know what kind of jobs you do—and don’t do?

If you’re a coach, do people understand what they get with your program?

If you own a gym, do people understand whom it’s for—and not for?

If you sell a book or a course, do people understand its benefits?

iii) Finally, do you promote your products and services often enough? 

You might be holding back on promoting yourself or your products because you don’t want to be seen as too “sales-y.” But if your business strategy is to simply hope and wait for someone to buy, that won’t work.

Self-limiting beliefs are that powerful. 

Self-doubt is probably one of your biggest obstacles in life. What has it stopped you from doing in the past? Asking for a raise? Asking for a date? Writing a book? Running a marathon? 

Your internal resistance has killed too many of your hopes and dreams. It must stop now.

People who should listen to this show are entrepreneurs, career and executive coaches