In this episode of "Talking Automotive with Mark and John," we had the privilege of speaking with Sean Mackenzie, a leading expert in event planning and founder of Make [Sense] Global. In our conversation, Sean delves into the vital importance of proper planning for launches and events, emphasizing the need to ensure objectives and outcomes are achieved. One of the key topics we explore with Sean is how events have evolved over the past 15 to 20 years. With the ever-changing landscape of technology and the recent impact of the Covid-19 pandemic, the events industry has undergone significant transformations. Sean offers valuable insights into these changes and discusses how event organizers have adapted to the new normal. Looking towards the future, Sean shares his thoughts on where the events business is heading. With emerging technologies and changing consumer expectations, it's crucial for professionals in the automotive industry, and beyond, to stay ahead of the curve. Sean provides valuable foresight into the trends and innovations that will shape the future of events. Furthermore, Sean delves into the intricacies of what makes a good event. From meticulous planning and attention to detail, he highlights the essential elements that contribute to the success of any event. He also addresses the unique challenges faced by the automotive industry when it comes to delivering exceptional events. If you're interested in gaining a deeper understanding of the world of event planning and how it intersects with the automotive industry, this is an episode you won't want to miss. Subscribe to our channel, "Talking Automotive with Mark and John," for more insightful discussions and interviews with industry experts.