In this episode of The Advisory Board podcast, I am joined by one of the top-performing brokers that I know, Chris Valdes of Horizon Consulting Partners.

Whether you're a Franchise broker, a franchise consultant, a franchise development team, or anyone else interested in learning how to engage brokers, you'll want to listen to

I know very few consultants that are generating the types of numbers I see Chris produce. He's personally generating more than 40 deals per year that span almost 80 territories. And he's only on his 3rd year in the industry, which means he's got something figured out :)

Some of the key things we focus during this episode are:

- How franchisors should engage with consultants to build their trust and get more deals
- The importance of accountability in franchise sales
- Lead follow-up best practices
- Franchise lead mistakes that cripple consultants and Zors alike
- How to leverage automation across the franchise sales process
- Why relationships are so key in placing franchise owners

And much more!

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