Advertising is everywhere, which means Marketers are everywhere!
In this episode Chris grills Broedy on the "value" of marketing and why it's a necessary evil.
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Summary:


In this episode, the hosts discuss the topics of hype, marketing, and branding. They explore the differences between these three concepts and how they relate to each other. They also delve into the invasive nature of marketing and why it is so prevalent in today's society. The hosts debate the necessity of marketing and whether it can be done well. 


They also examine the quality of marketing and why so much of it is considered to be cheap and trashy. Overall, the conversation highlights the power and benefits of marketing, as well as its impact on businesses and individuals. 


The conversation explores the challenges of traditional advertising, the shift in work culture and opportunities, the impact of oversaturation and lowering the bar, the challenges faced by advertising platforms, annoyance with repetitive ads, the lack of application of marketing fundamentals, the difference between subtle and overwhelming marketing, the challenges of LinkedIn marketing, the balance between quality and quantity in marketing, the game of marketing, the perception of success, the holistic nature of marketing, and the Misfits' approach to marketing.

The upcoming episode will discuss the Misfit dress code.



Takeaways:


- Hype, marketing, and branding are distinct concepts that play different roles in the communication and promotion of products or services.
- Marketing is the strategizing and conceptualization of how to promote and sell a product or service.
- Branding involves creating an image, look, and feel that aligns with the product or service being marketed.
- Marketing is everywhere because businesses and individuals are constantly competing for attention and trying to reach their target audience.
- The rise of digital platforms has provided new opportunities for individuals to promote themselves and start businesses.
- The democratization of marketing has led to oversaturation and a lowering of the bar for everyone.
- Advertising platforms need to find a balance between attracting more users and maintaining a positive user experience.
- Repetitive and irrelevant ads can be annoying and ineffective in capturing audience's attention.
Marketing requires a balance between understanding and applying the fundamentals while adapting to new tools and technologies.
- Subtle marketing that doesn't overwhelm the audience can be more effective than aggressive and intrusive marketing.
- Quality content and a unique approach can lead to more meaningful connections and business opportunities.
- Marketing is a holistic process that involves various elements, including promotion, publicity, public relations, sales, and intentional planning.
- Success in marketing is not solely determined by metrics and impressions but by the quality and impact of the content.
- The Misfits have chosen not to spend money on advertising and have built a community and engagement organically.
- The upcoming episode will discuss the importance of personal branding and the impact of dress style and presentation in professional settings.



Chapters:


00:00 - Introduction
00:58 - The Difference Between Hype, Marketing, and Branding
05:39 - The Proliferation of Marketing
06:08 - The Invasive Nature of Marketing
10:36 - The Necessity of Marketing
14:04 - The Power of Marketing
22:58 - The Quality of Marketing
25:10 - The Benefits of Marketing
26:08 - The Democratization of Marketing
27:48 - Challenges of Traditional Advertising
28:36 - Shift in Work Culture and Opportunities
29:31 - Oversaturation and Lowering the Bar
33:02 - Subtle Marketing vs. Overwhelming Marketing
34:08 - The Challenge of LinkedIn Marketing
36:07 - Quality vs. Quantity in Marketing
44:23 - The Holistic Nature of Marketing
50:45 - The Circus Analogy of Marketing
54:36 - The Misfits' Approach to Marketing
56:25 - Upcoming Episode: The Misfit Dress Code






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