Contextual targeting is a demanded tool for companies that have helped them in targeting their segmented audience group at the right time and place. Some of the advantages of contextual ads that caused the new rise of contextual advertising are:

Unlike behavioral advertising, which requires users’ personal information, contextual targeting relies on less personal information. This makes it a secure and desirable option for most businesses that must adhere to privacy requirements such as GDPR.
Contextual advertising is less disruptive than typical banner ads since they are particularly targeted at an audience who is interested in the content of the page/video.
Unlike traditional advertising strategies, contextual advertising is cost-effective and does not hurt the advertisers’ pockets.
Contextual ad targeting is the most effective way to increase product sales by achieving its primary goal of reaching the targeted demographic. This occurs as a result of a good study on keywords, keyword phrases, and the application of AI technology.
When people visiting the websites see ads that are relevant to the content, the product’s brand recognition increases. This in turn leads to larger audience engagement and improves the company’s income through increasing sales.