In this episode of Digital Marketing Master Archive Edition, Abby Martinez is joined by Oliver Walker-Jones, Head of Marketing, Communications & Brand at Joby Aviation. Oliver shares his unique career path from political campaigner to leading marketing efforts for cutting-edge electric air taxis. He discusses the challenges and excitement of introducing a groundbreaking product, building trust with stakeholders, and the importance of storytelling in marketing. Tune in for an insightful conversation about navigating the complexities of marketing in an emerging industry, engaging diverse audiences, and the future of air travel.