In today’s world, mobile apps are built mainly for iOS vs Android. It might seem like choosing between chocolate and vanilla, since they’re both so popular, but your decision should be tactical, whether you are a startup founder, product manager, or tech enthusiast. By the end of this blog, you will understand what you should do next. Let’s look at everything one after another, like market research, what users expect, app business models, costs of development, and what makes your application visible on search engines.