Irresistible Tucson explores the New 5 C's of AZ Commerce & Culture for 2023. Cuisine, Cannabis, Commerce, Cactus & Conviviality. Join James Beard award winner Jennifer English and Guest Co-Host Lewis Franco, co-founder of High in The Desert Festival, Pricklee Cactus Water CEO & co-founder Kun Yang, Attorney Jillian Burstein talks Agave Heritage Festival Brand Protections and Mezcal Hotel founder Aakash Patel talk about the global boom in Agave Spriits.